DESIGNING BRAND IDENTITY

Whether you're the project manager for your company's rebrand, or you need to educate your client or your staff about brand fundamentals, Designing Brand Identity is an essential resource for the whole branding team. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools and global best practices... Designing Brand Identity: the essential resource for the whole branding team. Boost brand confidence and reduce brand anxiety.