EXAMPLE - Key Persons
Andy El-Bayeh is an unmatched force within the cultural landscape. A creative strategist and lifestyle specialist with significant tenures at some of Australia's most respected food & drink brands, Andy is an expert in what truly constitutes unforgettable customer experience and destinations. He brings this knowledge, commercial insight and leadership to Example, where he's been responsible for creating, curating and launching premium hospitality offerings. He's also developed concepts, identities and in culture experience programs for Merivale, Harbord Hotel, The Espy, Australian Agricultural Company, Accor, Jamie Oliver, Mirvac, Diageo and Good Food Month nationally.
Job Titles:
- Head of Commercial & INNOVATION
Georgia has lived and breathed the startup space for over 15+ years. With experience in creating, building, and executing seed stage businesses in Sydney, New York & London, Georgia has the knowledge and capabilities to bring business, brands, and ideas to life. With deep experience in health and wellness, as well as the drinks and hospitality industry. She is perfectly placed to realise big ideas in today's fastest growing verticals.
Karen Ferry is an internationally acclaimed and award-winning Creative Director, writer and media personality. With over 14 years' experience as a creative at some of Sydney's best advertising agencies including Leo Burnett, The Monkeys, DDB and JWT, she's helped develop campaigns for IKEA, Volkswagen, McDonald's, Samsung and CommBank across a range of media, winning over 100 awards and accolades from Cannes, D&AD, Clios and more.
Job Titles:
- Strategy Director
- HEAD of STRATEGY
Natalie is a strategy director with 12+ years of experience across categories from technology to fashion, from repositioning SaaS products to launching phones; rebranding healthcare technology to designing campaigns for new alcohol variants. A trained journalist, she began her career writing for titles like Russh and Nylon before moving to work with brands at some of the world's most respected agencies, including Ogilvy, Leo Burnett and R/GA London. Natalie has worked with Diageo, Samsung, Unilever, Canva, Dropbox, Beats by Dre, Tiffany, L'Oreal, Wine Australia and Heineken in projects that have ranged from brand strategy to experience design, campaigns to social media, website development to employee brand experience.
Rebecca Gibbs is one of Australia's most dynamic, driven and respected PR professionals. A natural leader and born communicator, Rebecca honed her award-winning approach to PR on both sides of the pond, with top tier gigs in London and Sydney. As Example's Managing Director, she synthesises 15 years of experience and an unparalleled understanding of the media landscape to deliver campaigns that ignite conversation and inspire people to act. Rebecca's passion, wit and empathy drive an inspiring agency culture, while her intellect and devotion to world-class results have made her a trusted advisor to the biggest names in the business including Merivale, Diageo and Nine Food Events.
Job Titles:
- Director of Marketing & Communications
Sara has 15+ years' PR and Marketing experience in both Australia and the UK, leading campaigns for global names like Nespresso, Campari, Wild Turkey, EMI Music, General Pants and Country Road. Sara possesses a deep understanding of both client and agency side, having worked in both environments delivering global PR and influencer campaigns, media and consumer events, festival partnerships, content production and paid social amplification in the fashion and lifestyle spaces.