Born in the boroughs of New York, amongst the hustle of city life where my family ran an advertising agency. So when others were off coloring in the lines or playing with color forms I was getting the fundamentals of page layout and design. After graduating college I had a good body of work which lead to landing that first full time job on my own. Some perks of the these jobs included learning pre-press and principles of package engineering...
Final files with clean structures makes a printer happy in any language and on any platform. Following Style Guides to continue a product line in any size.