JOHAN CRUIJFF ARENA

Innovation is in our DNA. Ever since the first brick was laid in 1993, the Johan Cruijff ArenA was the state-of-the-art stadium of Europe with its movable rooftop and multipurpose usage. 20 years later and fully embedded in its surrounding area, the Arena is the heart of a small city. This Amsterdam South East area is an unique location where mobility, sustainability, fan experience, safety and security are combined into an open innovation platform where development and testing of Smart Stadium and Smart City solutions can prosper. We collaborate with our partners and other parties to gather more knowledge and create a vibrant ecosystem where innovation thrives... We offer an unprecedented collaboration platform in a Smart Stadium within a Smart City. We initiate, test and accelerate solutions in a real time playground and scale them globally. We operate as a small and smart society, with millions of visitors and dozens of partners and make talent and impact visible. Johan Cruijff..