MUSE CONSULTING GROUP - Key Persons

Job Titles:

• Partner
• EVP of Marketing
• Member of AMCF

An award winning marketing executive, Joan has a proven track record of building and growing iconic brands. Her career has spanned both the advertising and corporate side. She spent the first half of her career in the agency business, running more than 22 brands at Young & Rubicam, Wells, Rich, Greene, and Bates Worldwide. Among her most noted achievements are the advertising and repositioning of Olay Skin Care from a single beauty fluid to one of the largest skin care brands on the globe, and defining and launching Coca-Cola's successful entry into the non-cola sector. Joan then joined The Limited Brands as EVP of Marketing for the apparel division. She was recruited by the founder chairman to help reposition and lead the turn-around of the Limited Stores and to create a brand driven culture. During her eight years, she was responsible for the marketing, visual merchandising and PR for Express, Limited Stores and Structure, which she eventually merged into Express Men. Joan introduced customer segmentation and data based marketing to the corporation, fundamentally changing the ROI on marketing spend and more directly driving sales. From consumer and retail marketing, Joan shifted to business-to-business consulting as a founding partner at ConstellationNY, a strategic branding and marketing firm. Her specialty was brand revitalization and new product introductions. Her work for Honeywell and Crawford & Co. launching new business units were awarded Best Integrated Marketing Campaigns in 2010 and 2012 by BtoB Magazine. In 2014, Joan co-founded goodcircle.org, in response to the growing importance of Corporate Social Responsibility as a factor in brand choice. Goodcircle is a cause-marketing platform that unites businesses and non-profits through tangible giving campaigns that engage customers and generate brand loyalty. Joan is a member of AMCF (Association of Management Consulting Firms) where she spearheaded The Strategic Role of Marketing in Corporate America. Her latest extra-curricular activity is taking an acting class which she finds very entertaining.

Job Titles:

• Founder
• Managing Partner

Joy's 25+ year career has involved experience as a brander, marketer, advertising executive, marketing consultant, and inventor. Joy founded Muse Consulting Group in 2000 to provide branding, marketing and external communications for business-to-business and non-profit clients although it evolved to fill a gap in the marketplace for deeper research and insights for the overall client organization, hence the shift to being a boutique branding and management consultancy. An early client was Bill & Melinda Gates Foundation which needed a brand for its global immunization initiative as its first foray into philanthropy. Joy began her professional experience by inventing and launching the first athletic bra, Runderwear. She then spent her formative corporate years at Young & Rubicam in advertising for consumer goods clients Procter & Gamble, Kraft General Foods, Johnson & Johnson and Southland Corporation/7-Eleven. She subsequently was the marketing manager at Sara Lee Corporation subsidiary Aris Isotoner and responsible for 14 retail fashion brands with sales of more than $100 million. Prior to founding Muse Consulting Group, Joy spent seven years at Interbrand, the largest global branding consultancy and a subsidiary of Omnicom. She served as Vice President in strategic consulting and design, and in business development. Among her clients were: Procter & Gamble where she led a joint venture to build business and customize services which led to the permanent assignment of over 20 brands, a first for P & G; U.S. Fund for Unicef, Nestle, Mead Johnson, and Ciba Vision. She has been invited to speak at graduate business schools at major universities as well as at industry conferences. Joy holds a BA from University of Pennsylvania in French and an MBA from The Wharton School. Joy is the founder of Salon Revival, featuring fascinating speakers who have made a significant impact including as a humanitarian, social justice heroes and authors of a unique subject matter. She is also active in Impact100, a women's grantmaking organization.