PLAYNEXX

PLAYNEXX is the first casual game publisher in China to use Facebook's Bidding solution for in-game ads monetisation. We have developed our in-house mediation and integrated the header bidding within our waterfall solution, which ensures competitive eCPM for your in-game ads... ​PLAYNEXX has been utilising our self-developed BI system to precisely calculate the user-level value to optimise our campaign performance. Now we can offer this powerful data insight, tracking, monetisation, and game analytics to our partners with just one SDK... Our portfolio consists of more than 30 popular game titles with our focus on Casual Games* with over 50 million monthly active players in globe.