TERRY KENNEDY

Kennedy believes in systems, training, and motivation. Appreciation's culture starts from their bright, cheery blue and green logo and carries into the "family" feel of all interactions. Recently, he changed the company's core values to "Drive, Fun, Love." And the mantra to "We help a lot of people. We create life changing wealth. We get better every day." Kennedy invests in an annual national convention, sales contests, and incentive trips. Kennedy personally conducts weekly national calls, invested in hiring a well-known author on sales coaching as the company's President of Sales, and invested heavily in a "New Business Concierge" system that allows agents to focus on writing business while a full-time staff member handles the back-end paperwork and communicates with carriers. No other sales force in our niche provides the support to their independent agents quite like Kennedy does at Appreciation Financial. Kennedy acknowledges that reinvestment requires sacrifice in the short..