TRIVERITY - Key Persons


Audrey Brooks

Job Titles:
  • Human Resources Manager
As the Human Resource Manager, Audrey is responsible for providing the knowledge, necessary tools and administrative services to build effective teams and inspire employee empowerment. She believes in employee development and drawing together resources to improve business performance.

Colleen Keep - VP

Job Titles:
  • Vice President
Colleen Keep is the Vice President of TriVerity and former Senior Vice President of Collection Operations at TriVerity. She leads the collections for third-party charge-off delinquency management. With over 25 years at the company, Colleen brings extensive knowledge and experience with delinquency management, collections training and management of a collections team.

Connie Shoemaker

Job Titles:
  • Vice President Delinquency Management
Connie has been with PSCU since 2020. Connie leads the first-party delinquency management and collection call center teams in St. Petersburg, FL, and Wyoming, MN. As a Financial Services Executive, Connie brings 30+ years of experience in the financial services industry leading all aspects of operations and contact centers while specializing in lending and collections.

Jack Lynch - Chief Risk Officer

Job Titles:
  • Chief Risk Officer
As Chief Risk Officer, Jack oversees PSCU's Fraud and Risk Management Operations, including Fraud Analytics, Fraud Recovery Services and Outbound/Inbound Fraud Calls. As President of TVT/TLSC, Jack oversees delivering a comprehensive suite of debt management solutions. An advocate of risk management best practices, he also serves on the VISA North America Risk Council, MasterCard US Advisory Council and Pindrop Customer Advisory Board.

Laura Gerdes

Job Titles:
  • Vice President Information Technology
As Vice President of the Information Technology department, Laura is responsible for development and implementation of new technology to streamline current services and enhance the company business model. Her role focuses on keeping client's data secure and looking forward to the possibilities for new communication methods within the industry.

Ronda Ormson

Job Titles:
  • Compliance Officer
Ronda is the Compliance Officer for TriVerity and The Loan Service Center. She is responsible for ensuring the company complies with outside regulatory requirements, updating internal policies to mitigate risk and keeping the legal and ethical integrity of the company intact through policy enforcement and program planning.

Steve Balmer

Job Titles:
  • Managing Vice President at PSCU, TriVerity and the Loan Service Center
  • Managing Vice President of Delinquency Management
Steve is the Managing Vice President of Delinquency Management at PSCU and TriVerity & The Loan Service Center and has been with the company since 2007. He provides management and leadership support to delinquency management operations in St. Petersburg, FL, and Wyoming, MN.

Wendy Elieff

Job Titles:
  • Senior Vice President Client Service and Marketing
Wendy oversees the success of the client service and marketing teams. Wendy is responsible for developing, implementing and monitoring cohesive marketing strategies to increase brand awareness. She is also responsible for building and maintaining client relationships by staying abreast of and responding to changes in the marketplace.