WELLFIELD - Key Persons


Brian Lock - CFO

Job Titles:
  • Chief Financial Officer
Brian Lock is a CPA/CA with 10 years experience in public accounting, with a focus on assurance and corporate finance. Prior to co-founding MoneyClip, Brian was an early digital currency investor and blockchain startup advisor.

Christie Henderson

Job Titles:
  • Independent Board Member
Christie Henderson is a successful entrepreneur and business builder, exceptional advisor, and community leader, Fellow Chartered Professional Accountant and certified Corporate Director (ICD.D) with more than 20 years of experience in public accounting and governance. Christie began her accounting career at Ernst and Yong and is currently the Managing Partner of Henderson Partners LLP, a public accounting firm that she founded. She is an experienced board chair, governance, audit and risk committee board member. Previously on the board of VIVO Cannabis (TSX: VIVO), a Governing Counsel Member of the Chartered Professional Accountants of Ontario, and the Board Chair of Oakville Hospital Foundation. Christie is strategic, innovative, creative, an inspiring mentor, passionate about corporate culture and is a life long learner. She has extensive knowledge in the areas of financial reporting and enterprise risk management, strategy, M&A, corporate finance, governance and succession planning.

Levy Cohen - CEO

Job Titles:
  • Chief Executive Officer
  • Director
  • Member of the Leadership Team
Mr. Cohen is an entrepreneur with over 30 years of executive experience in the high-tech industry. Mr. Cohen has extensive experience leading technology-driven banking and payments companies in both Israel and Silicon Valley, focusing on building strong product and service-oriented user experiences. Since founding Seamless in 2018, Levy has researched and developed innovative technologies to advance DeFi.

Marc Lustig - Chairman, Founder

Job Titles:
  • Chairman of the Board
  • Chairman of the Board of Directors
  • Founder
  • Member of the Leadership Team
  • Chairman of the Board of Directors of Seamless Logic Software ( a Subsidiary
Marc Lustig is a highly regarded entrepreneur and founder with strong experience in corporate finance. Since the landmark 2020 cannabis merger between Origin House (of which he was the founder, CEO and Chairman) with Cresco Labs. Marc has been focused on managing L5 Capital, his investment company and serving on the boards of several public companies. Mr. Lustig is currently the chairman of the board of directors of Seamless Logic Software (a subsidiary) and will hold the same position for Wellfield Technologies. Mr. Lustig holds MSc and MBA degrees from McGill University. He began his professional career in the pharmaceutical industry at Merck & Co. In 2000, he started his capital markets career in institutional equity research in the Life Sciences sector at Orion Securities. For the next 14 years, Mr. Lustig worked at GMP Securities L.P. and as Head of Capital Markets at Dundee Capital Markets before becoming a Principal at KES7 Capital. In 2015 Mr. Lustig founded CannaRoyalty Corp. (Origin House). Origin House was sold to Cresco Labs in January 2020. Mr. Lustig is currently a Director of Cresco Labs Inc., Aequus Pharmaceuticals Inc. and Pharmacielo Ltd. He is also Chairman of IM Cannabis Corp.

Mr. C. Steinhart

Job Titles:
  • Member of the Leadership Team
  • Chief Strategy and Business Development
  • Chief Strategy Officer, Strategy and Business Development & Director
  • President and CEO of MoneyClip ( a Subsidiary
  • Tech CEO
Chanan Steinhart is a tech CEO, speaker, and author who has spent two decades at the forefront of emerging consumer-product technology. Prior to founding MoneyClip. Chanan was the founder and CEO of disruptive technology companies in both Israel and Silicon Valley, leading three businesses from startup to scale and exit. Mr. C. Steinhart is the president and CEO of MoneyClip (a subsidiary of Wellfield) and will be the Chief Strategy Officer and Business Development and also a director of Wellfield. Prior to founding MoneyClip in 2019, Mr. C. Steinhart spent the last two decades in the emerging technology industry with a focus on consumer products and experience, including, in 1996, a consulting engagement with Apple Inc. on projects to define and implement their eCommerce strategy. Mr. C. Steinhart co-founded DigiLabs Inc. in 2002 and, among other projects, developed and operated a commercial web to print software used by major hardware manufacturers (HP, Xerox, Fuju, Cannon, and Kodak) which was ultimately purchased by Kodak. Mr. C. Steinhart is a thought leader and speaker in finance and technology and has published two books, the latest titled "A Brief History of Money" (2015). He writes a bi-weekly column in Globes, an Israeli financial newspaper.

Neal Sample - CIO, EVP

Job Titles:
  • Chief Information Officer
  • EVP
  • Independent Board Member
Neal Sample is EVP & Chief Information Officer and leads the Technology function at Northwestern Mutual in Milwaukee, Wisconsin. His key areas of accountability include technology strategy (architecture, infrastructure and cloud services, engineering and customer success); data and analytics; enterprise information risk and cybersecurity; digital workplace solutions; digital innovation; and the Northwestern Mutual Data Science Institute. Prior to joining Northwestern Mutual, Sample was executive vice president, chief operating officer at Express Scripts where he was responsible for operations, technology, and enterprise transformation. He aligned overall information technology strategy and performance with pharmacy processing and fulfillment in order to create synergies that drove improvements to the member and client experiences. Sample previously served in key executive leadership roles at American Express, including President, Enterprise Growth, where he leveraged emerging technologies to reach new customers and geographies, expand mobile and online payment services, and foster inclusion for clients poorly served by traditional financial systems. Prior to that role, he held the CIO position for that business where he managed end-to-end platform technology, infrastructure and operations, and the suite of American Express pre-paid products, including the delivery and implementation of the Bluebird, SoftCard, and retail distribution partnerships. Prior to American Express, Sample served in a variety of senior leadership positions at companies such as eBay, Yahoo!, and RightOrder. Sample received his MS and PhD in Computer Science from Stanford University. He also received a BA and MS in Computer Science from the University of Wyoming. Additionally, he completed a post-doctoral research fellowship with the CIA Office of Research and Development.

Yishai Steinhart - CTO

Job Titles:
  • Chief Technology Officer
  • Member of the Leadership Team
  • CTO and VP R & D
Yishai Steinhart is the CTO and VP R&D of Wellfield Technologies. He is responsible for exploring future technologies and integrating them into the product line. Yishai had worked at Apple, iImpact, Digilabs & Bridebox before co-founding MoneyClip. With over 30 years of experience in both Israel and Silicon Valley, Yishai has shipped multiple products that were used by millions of customers. Yishai holds a BA in Computer Science & Economics and an MBA.