ABACHI - Key Persons
Alex is a professional marketer with extensive experience in emarketing. Responsible for the assessment and selection of email and EMM Systems, Alex has a deep knowledge of the technology, techniques and direction of this rapidly evolving discipline. Alex has managed campaigns for Siemens Communications, DHL Global Mail and Mettler Toledo.
Louise joined Abachi after nine successful years in a variety of selling roles. She was responsible for the recruitment, training and motivation of the telesales team for HFC Bank. Since then Louise has worked agency side for Mentor, selling their services to blue chip IT and Telco companies; DANKA, Hitachi Data Systems and Yahoo.
Mark has overseen the growth of Abachi from start-up in 2002 to its current position as an award winning eMarketing agency. Mark has increasingly focused on relationship marketing over the Internet His work on the development of direct marketing systems has been published by the Institute of Sales and Marketing.