E. AUTEN

My name is Emily Auten, and I am a gamer, communicator, cat pun master, and copywriter!... In my current position as an Associate Email Copywriter and Marketer for GreaterGood.com, I write eye-catching copy for email campaigns, research and analyze customer behavior for product promotions, and brainstorm fun and immersive ways to tell our company's story. It makes me smile to be able to write something that helps shelter cats get adopted, flies hundreds of pets to safety, or saves thousands of acres of endangered habitat... EMAIL MARKETING STRATEGY CATURDAY CAMPAIGN As The Animal Rescue Site brand writer, I developed a campaign to reach our cat-loving audience through "Caturday" emails. PERSONALIZATION GAMIFICATION I'm passionate about engaging audiences through interactive content, personalization and gamification. Below is an example of a personalized email. Drag the cursor below to see both the.