EDWARD HOFF

I have a passion for the user and creating technology solutions that fit into their lives. I have worked in both the research and design spaces in the User Experience. This experience has allowed me to turn the insights gained from research into actionable solutions that meet the users needs and fit into the context of their everyday activities. I have worked in both the generative and evaluative realms of research. I have taken the results of my research and have worked within the agile framework to iterate designs into their final state. Keeping the user at the center of all that I do allows me to maintain a sharp focus on putting the customer first and ensuring their interests are always prioritized... Leading a design thinking exercise 20+ years experience gathering data and designing solutions I have a passion for the user and creating technology solutions that fit into their lives. I have worked in both the research and design spaces in the User Experience. This experience has..