JASIEK

The pandemic saw marketing budgets plummet in both 2020 and 2021, reaching their lowest level in the history of Gartner's CMO Spend Survey. At the same time, digital advertising spending continued to grow significantly. Between the two dynamics, PR budgets would often get the bigger blow, the extent of which tends to be in inverse proportion to the digitalisation of a brand's PR efforts. The more digital channels are incorporated in PR tactics, the bigger role they play in starting a customer journey online, the more likely it is to survive cuts and benefit from a broader digital spend... Over the past year, I have spent a fair amount of time putting typical PR tactics on the path of customer journeys and, by doing so, watching PR and marketing teams come together to build a whole brand experience... With over a decade's worth of experience in a number of marketing roles, Jasiek marries an analytical mind with dose of creativity, and all in a collaborative style. He's a passionate..