PRIVELT

PriVELT is one of 11 granted projects following EPSRC's 2017 call on "Trust, Identity, Privacy and Security in the Digital Economy 2.0"... One of the key outcomes of PriVELT is producing a digital platform. PriVELT will develop the user-centric platform based on a holistic socio-technical framework of privacy-related traveller behaviour. The framework will provide intervention points to effectively nudge travellers to share their personal data more responsibly... PriVELT aims to better explain how consumers make decisions to disclose personal information in exchange for values by drawing from theories in social sciences, including consumer psychology and behavioural economics. PriVELT also considers psychological factors, such as travellers' limited understanding of privacy risks, which may induce irrational behaviour in privacy-related decision-making while traveling.

Also known as: PriVELT Consortium

Primary location: Canterbury United Kingdom