SAMANTHA RABINO

I'm a fresh graduate with a double degree in Business (Marketing) and IT (Software Development). I was sucked into the UX world while working on development projects during uni. Enjoying the design thinking portion of each project so much, I sought to pursue a career in it... Today, with a few UX projects on my plate, I can appreciate how my multi-disciplinary background equips me for a product design role. My marketing background helps me address business needs through data-driven design decisions (informed by the users of course!). My tech background helps me design technologically-feasible solutions and communicate with engineers. How these different fields weave together will always fill me with endless fascination and excitement... I found this quote by Don Norman very enlightening and astute. It has since been a guiding principle in my work: "Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is..