THE POINT RESEARCH

• 73200 - Market research and public opinion polling

The Point is a global insights agency started by smart, senior thinkers. It's the place where the art of empathy meets the power of data. We find deep insights into how things are now and sharpen them to a... Our client is developing new games based on a classic sci-fi IP...which has concurrently been reimagined in a huge movie. Using a combination of social discourse analysis, digital profiling, qual communities and quant surveying we clarified the pillars of the IP and how they needed to be articulated by genre to attract both established, and new, audiences... Our client wanted to translate player needs and fandom into game development. We used behavioral recruitment to hunt for fans in their natural communities; spoke with experts in the business of soccer; and with content creators to bring a fresh lens from their communities. A deliberative qual process then unlocked the strengths and pain points across the experience, followed by creative sessions to develop distinct..

Also known as: Point, THE POINT RESEARCH LTD

Registration numbers: 12487066 (CH)

Primary location: London United Kingdom