ALMA LASERS - Key Persons


Alan Greer

Job Titles:
  • Member of the Leadership Team
  • Chief Financial Officer, North America
Alan joined Alma in 2007 and is responsible for the North American financial, legal and human resources operations of the company. Prior to joining Alma, Alan spent seven years with RSM McGladrey in various audit roles, including audit manager. Alan holds a BA in accounting and finance from Indiana University and is a certified public accountant.

Avi Farbstein

Job Titles:
  • Member of the Leadership Team
  • Chief Technology & Strategy Officer
Avi brings more than 35 years of experience in the medical and aesthetic device industries, beginning with research and development of one of the first lasers introduced to the surgical field. Avi holds a BSc in electrical engineering from the Tel Aviv University.

Keith Adams

Job Titles:
  • Member of the Leadership Team
  • President, North America
  • in 2018 As EVP of Sales and Marketing
Keith joined Alma in 2018 as EVP of Sales and Marketing and was promoted to serve as President, North America in January 2021. Keith brings over 13 years of experience in the aesthetic industry and has served in leadership roles for high-performing organizations such as Cutera and Cynosure, prior to taking on the role of President of Alma, INC. In his first year as the President, Keith has grown the business by more than 104% as well as consistently increased its YOY revenues 30% + since 2018. He has established key culture initiatives where he focuses on the employee and customer experience to guide the direction of the organization to drive sustainable success.

Mr. Lior M. Dayan - CEO

Job Titles:
  • Chief Executive Officer
  • Member of the Leadership Team
Mr. Lior M. Dayan has 18 years of experience in the laser industry with operational, logistic, financial and sales expertise. Lior joined Alma Lasers in 2008 and has held various management positions. Lior holds a BA in economics and logistics from Bar Ilan University (cum laude) and MBA in economics from University of Manchester-Israel branch.

Spencer Detter - VP of Sales

Job Titles:
  • Member of the Leadership Team
  • Vice President, Sales
  • in 2018 As the Director of Sales, North America
Spencer joined Alma in 2018 as the director of sales, North America. Within a short period of time, he became an integral part of the company's exponential growth. With over 15 years of experience in the aesthetic industry, Spencer held various leadership positions in sales at prominent aesthetic companies, including Cynosure and Cutera, where he successfully produced double-digit growth for the company.