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A businessman from NY, Robert Granoff, needed glasses for reading. He did the logical thing and went to a prescription optical store and bought a pair of glasses. At the time, New York state didn't allow eyewear to be sold outside of an optical store, so he had never seen racks of reading glasses. Months later, on a business trip to the Midwest, Robert forgot his glasses on his way to a meeting. The taxi driver took him to a drug store to pick up a new pair of glasses there. Tickled by the ease and economy of the ready-made reading glasses, he stocked up whenever he went out of state... In 1976, Robert moved to Dallas with his wife and family and entered the hotel business. He always paused whenever he passed a rack of reading glasses in one of the drug stores. He mused over the idea of being able to get reading glasses that were attractive, but didn't cost several hundred dollars... Robert's son, Peter, had just moved back to Dallas and was thinking about starting a business. Robert..

Primary location: Dallas United States