CREATIVE DIRECTIONS

Creative Directions started with two employees (founders, Claudia and Laura-Beth) in a small cottage in Parkwood, Johannesburg in 2002. Soon, we found ourselves in need of more hands, so we employed the wonderful Daniel Basch who later - in partnership with Laura-Beth - started (and still owns and runs) Delta Café. Within a year of opening our doors, we were employed to create magnificent events for large corporates in the FMCG, heavy earth moving equipment, cement and banking sectors. We moved to larger premises and employed a few more people. We soon reached a point where we had to decide whether to employ even more people or to keep the company lean and mean. We decided on the latter, a wise move considering the recession of 2008 would soon be upon us. So, how did we manage to offer our large clients what they needed while remaining true to our commitment of staying small? By finding and remaining loyal to the best suppliers in the industry. To this day, we use only the very best..

Also known as: Creative Directions SA