ELYSE INGHAM

While the old adage "there is no such thing as bad press" may be debatable, it is my belief there is one true cardinal sin in marketing; the act of being boring... For over 10 years, I built a business as a one-woman marketing team for hire, aka HoopSkirt Media. I fell into a niche of B2B SaaS companies, targeting home builders and trades businesses. In 2021, I took these skills to Simpro, field service software, and created a specialty, more or less.