MVPDNet is a new type of ad network model that is being developed in close collaboration with MVPD partners. Through direct integrations, MVPD partners will report raw log data to DRMetrix, which it will then process and use to calculate the number of network equivalent airings as well as the network equivalent value of all MVPD-delivered schedules. This solution will provide media on major cable networks across the United States. The aggregate value of these MVPD schedules will be reported in AdSphere,™ including the network equivalent units by network, time of day, and day of week, as well as Designated Marketing Area (DMA) grouping breakouts...
MVPDNet is the first service to allow advertisers and retailers to maximize what is fast becoming the future of advertising