PURE CHOICE PLEDGE

Now more than ever, all of us want to choose products and services that are good for us, but also do good for the Earth. Pure Choice Partnership is an accreditation for products and brands that do just that. When you see our logo on a product, you'll know it has been independently assessed by specialists to ensure it fulfils sustainability regulations, and that it only contains allergen-friendly ingredients... Pure Choice Partnership is also a non-profit organisation. All surplus profits are distributed to charities and good causes around the world supporting environmental initiatives... Our Earth's heart rate is a measure of the positive conversations online about the environment. The higher the number of posts and messages, the lower it gets. Make a Pure Choice Pledge to help bring Earth's heart rate down.

Also known as: Pure Choice Partnership