SANDRA ARPS

As a Senior Executive, Sandra has been working with leading companies to shift their mindset, shape agendas and create value through driving strategy, transformation and innovative programs in Europe and ASIA... With her comprehensive consulting experience combined with her ‘Blue Ocean Strategy' expertise Sandra is helping organisations rethink the impact of digital on their business and accelerate their transformation efforts. Sandra provides strategic guidance on Innovation, reinventing customer experiences by leveraging journey maps, deep customer empathy and data to create transformative digital interfaces, processes and innovation... In more recent times, Sandra is helping organisations to establish ‘New Ways of Working' and building ongoing change capabilities to transform into digital enterprises that continue developing and innovating with speed and at scale.