SONYA MARIA SMITH

Hi, I'm Maria, and I am beauty obsessed. Currently I am a Sales Leader in the beauty industry. My organization sells Prestige and Luxury beauty brands, and we are approximately a $15 million beauty P&L and growing. In my role, I am responsible for training, operational excellence, events, being the brand expert across all the brands that we sell as well as brands we do not sell. Seriously… today's beauty customer is very demanding and knowledgeable. While it is impossible to know intimate details about the countless brands available, it is important to understand key industry terms, ingredients, and trends. What I bring to my role is more breadth and depth in understanding the beauty industry, extensive marketing and financial expertise, which sets me apart from others in my similar capacities. I am passionate about sales force enablement, demand creation, social media, product & brand strategy, etc. Want to talk about educating your beauty field teams, launching a new product, or..