TENDAI LUWO

Passionate strategist, dynamic speaker and fractional CMO extraordinaire. Tendai Luwo is leading and celebrated African marketing strategist... Familiar with brand recognition? All things being equal, customers prefer to purchase products and services from brands and businesses they know or are atleast familiar with. They need to KNOW about you first... But customers often know about more than one brand offering the same product or service. That's where LIKE comes in. Some call it brand affinity. Other's the ‘x-factor'. May even the secret sauce. What ever it is, it's key to solving the dilemma.