BETTER GUYS

More than 80 years after ATA's emergence, this vision remains as relevant as ever. We work hard to uphold it, crafting clothes that serve people-whether in the field or the city. The beauty of the city, its people, and the connection between them is where ATA's true heartbeat lies... We have been given the privilege, meal after meal, person after person, to give HAPPINESS to another person, to a stranger we have never met before... The vision is based on high-quality cuisine, aiming to take the flavors of every city and translate them into a pita. We combine energy, desires, limitations, beauty, and flavors, expressing all of it in a single pita that encapsulates the entire experience.