PLATFORM HG FINANCING - Key Persons


Clare Durnin

Job Titles:
  • Member of the Executive Team
  • Executive Director ( Corporate Resources )

Elizabeth Froude - CEO

Job Titles:
  • Group Chief Executive
  • Member of the Board
  • Member of the Executive Team
Elizabeth has an extensive business change background working for large FTSE companies both in UK and across Europe; these have been mostly in operationally focussed roles involving process improvement, mergers and buy outs. Her housing career began 14 years ago and includes involvement in the creation of the Radian Group, the only 3-way merger in housing to this day. Elizabeth has an extensive business change background with large FTSE companies in the UK and Europe; this has been mostly focussed in operational roles involving process improvement, mergers and buy outs.

Gerraint Oakley

Job Titles:
  • Member of the Executive Team
  • Executive Director ( Growth and Development )

Heena Prajapat

Job Titles:
  • Member of the Board
  • Senior IT Transformation Specialist
Heena is a Senior IT Transformation specialist with 19+ years experience implementing complex IT strategies & IT transformation programmes within global organisations such as Rolls Royce, G4S, Harsco Environmental & Babcock International.

Helen Southwell

Job Titles:
  • Member of the Board
  • Chairman of the People and Governance Committee
Helen is Chair of the People and Governance Committee and has over 25 years' NHS experience in general management and senior commissioning roles across South Birmingham, and more recently as deputy director of Primary Care in Worcestershire.

Ian Ailles

Job Titles:
  • Member of the Board
Ian has a wealth of experience both in the UK and abroad. Having initially trained as a chartered accountant and working in investment banking, he moved to work within the travel and tourist industry. He held the position of the first Director General of the House of Commons and now works as a non-executive director for a number of organisations, mainly in the third sector across health (including the NHS), education and housing.

Jane Wynne

Job Titles:
  • Member of the Board
Jane is an experienced NED and Chair, with roles across public, private and housing sectors drawing on her many years' experience in property, particularly regeneration and sustainable development.

Jessica Friend

Job Titles:
  • Group Corporate Finance Director
Jessica is an investment finance professional with almost 20 years experience in investment banking and finance. Jessica spent 15 years in investment banking arranging bank and capital markets funding for infrastructure businesses, including housing associations. Funding arranged for the social housing sector included revolving credit facilities, private placements, public bond issues, and aggregated funding vehicle issuance. She was then a senior adviser for Ofgem with a focus on regulated energy networks cost of capital and financial resilience. Jessica joined Platform Housing in 2021 as Group Corporate Finance Director and is also a Non-Executive Director at Thrive Homes and Chair of Thrive Places.

John Anderson

Job Titles:
  • Member of the Board
John is Chair of the Growth and Development Committee; with a total of 45 years experience in the development industry, John spent 20 years as Regional Chairman of the Berkeley Group, a FTSE 100 housing developer.

John Weguelin

Job Titles:
  • Member of the Board
John is Chairman of the Board and has a background in the banking sector and more than 30 years' experience in financial services. He has been involved in the housing sector for over nine years and has over 15 years' board experience.

Jon Cocker - CIO

Job Titles:
  • Chief Information Officer
  • Member of the Executive Team
Jon leads on IT, performance reporting and project management.

Lou Zonato

Job Titles:
  • Member of the Board

Marion Duffy - COO

Job Titles:
  • Chief Operations Officer
  • Member of the Executive Team
Marion is responsible for all tenures of Housing, the Contact Centre and Income Management.

Paula Smith

Job Titles:
  • Chartered Accountant
  • Member of the Board
Paula is a chartered accountant with extensive finance leadership and board experience gained within the energy and telecoms sectors.

Rosemary Farrar - CFO

Job Titles:
  • Chief Finance Officer
  • Chief Financial Officer
  • Member of the Executive Team
Rosemary is Platform's Chief Financial Officer and is a strong and experienced leader with many years of housing finance experience.

Tony King

Job Titles:
  • Chairman of the Treasury Committee
  • Member of the Board
Tony is Chair of the Treasury Committee. He started his career in a credit reference agency then moved on to work for a number of international banks. He joined a large, national housing association and care operator in 2000 and has held various senior executive roles in the organisation over the last 20 years.