2020 EVOLVE - Key Persons


Brian Skinner

Job Titles:
  • Media & Sales Consultant
Don't let this zany character fool you, Brian is a quick-start and media wizard that will find a way to sell any item put in front of him. Brian's business acumen stems from over a decade in the entertainment industry, booking and promoting artists in venues across the nation and on cruise ships. He has a keen eye for emerging products and markets, helping small businesses create a stronger foothold on the market share they deserve. After graduating from the University of Wisconsin - Madison with a degree in psychology, Brian started his dream business in entertainment and learned how to coordinate sales, marketing, relations, and technology for all parties involved. IN addition, he became an industry leading performer - providing perspective on how to stand out among competitors in a noisy world. Brian's aim is to help companies think critically and creativity with on-point branding that will resonate within their target demographic's core. He also focuses on acquiring other portions of the market that may have been overlooked. Brian is a quick-start and media wizard that will find a way to sell any item put in front of him. He has a keen eye for emerging products and markets, helping small businesses create a stronger foothold on the market share they deserve.… Read More

Chris Scherer - Founder

Job Titles:
  • Founder
Chris is an entrepreneur with a passion for community development and engagement. He has spent the last 13 years focusing his efforts on utilizing real-world experiences to successfully startup and grow businesses, become an effective leader through civic involvement, and create long-lasting positive impact for local communities. Chris has grown and sold a number of businesses, most recently a large-scale event management and production company - at its peak this team service 280 events annually, had a revenue of over $500k, and boasted an employee base of 18. With a background in small business startups and entrepreneurship, Chris sought to translate his years as a small business owner into coaching small businesses. Through 2020 Evolve he now focuses on training and assisting business owners and organizations on everything from developing a social media presence to designing alternative market strategies; from guiding a business' strategic pivot to adopting online business sales. Involvement is important to Chris and key to 2020 Evolve's success. Currently he serves as the Board President for the Fort Atkinson Chamber of Commerce and as a Councilman on the Fort Atkinson City Council. Chris is an entrepreneur with a passion for community development and engagement. He has spent the last 13 years focusing his efforts on utilizing real-world experiences to successfully startup and grow businesses, become an effective leader through civic involvement, and … Read More

Darren Coady

Job Titles:
  • Non Profit & Business Development
Darren co-owns POV Resort with his wife, Genevieve and has a broad skill set and experience base. He is a multi-talented and creative problem solver. Just because he hasn't done it before does NOT mean that he can't do it! ​After graduating from Notre Dame with a degree in Civil / Environmental Engineering, Darren spent a successful decade in Consulting, Technical Sales, Project & Team Management, and Business Development while further developing his writing and analytical problem solving skills. Most recently, he has consistently been drawn to socially responsible, altruistic, philanthropic endeavors. ​Ultimately, Darren strives to prove his former manager right when he predicted: "Limits of [Darren's] future development are dependent only on the opportunities he is presented." Now with a Master of Nonprofit Administration (MNA), his goal is to leverage his knowledge and experience from the Private Sector while working to change lives in a positive way - to help kids & families, enhance communities, and improve our society. He is driven by a passion to do something meaningful and important with his life, contributing to a greater cause. Darren co-owns POV Resort with his wife, Genevieve and has a broad skill set and experience base. He is a multi-talented and creative problem solver. Just because he hasn't done it before does NOT mean that he can't do it! ​After graduating … Read More

Genevieve Coady

Job Titles:
  • Economic & Business Development
Dr. Genevieve Coady co-owns Coadys' Point of View Lake Resort with her husband, Darren. She is a senior professional with experience in both public and private leadership roles, supporting business and civic leaders in their work to improve the communities in which they do business and reside. She has built her career by bridging real-world experience to applied research, planning, and implementation and has a background connecting art, design, and culture to community development work. Genevieve has spent her career leading teams and organizations in setting and implementing strategy and meaningful outcomes. Striving to think beyond the obvious, she likes to challenge partners to innovate while keeping the eye on reality. Genevieve received a Doctorate in Regional Planning at the University of Illinois at Champaign-Urbana, a Master of Science in Urban Planning from UIUC, and a Bachelor's of Science from Iowa State University in Community and Regional Planning with a minor in Design. She is an artist on the side, creating large-scale pieces on societal challenges in America. Dr. Genevieve Coady co-owns Coadys' Point of View Lake Resort with her husband, Darren. She is a senior professional with experience in both public and private leadership roles, supporting business and civic leaders in their work to improve the communities … Read More

Megan Hartwick

Job Titles:
  • Leader
  • Non Profit & Marketing
Megan is a dynamic leader with a focus on community enrichment. Her experiences in a big city influenced how she wanted to proactively shape her hometown and current residence. Through her tireless involvement Megan has spearheaded initiatives that have benefited the arts culture, local non-profits, municipal government, and community outreach. The foundation of Megan's career started in account management and sales while working to maintain and grow portfolios valued at $19 million. It was here that she honed her ability to identify opportunities for development based on market trends and consumer data, develop and implement custom marketing strategies, and align with client objectives. Megan is a dynamic leader with a focus on community enrichment. Her experiences in a big city influenced how she wanted to proactively shape her hometown and current residence. Through her tireless involvement Megan has spearheaded initiatives that have benefited … Read More

Zach Munns

Job Titles:
  • Business & Technology
Zach has been involved in an array of businesses with experience spanning from sales to operations to IT. His background began as an entrepreneur working to develop businesses across the area and building communities of people and opportunities that would help grow the area. After starting and running companies for a number of years, Zach moved into sales where he worked for a software company building and maintaining a nation-wide sales team that grew the business by over 200%. From sales, Zach transitioned into an IT capacity where he worked as a team leader, manager of business systems, and owner of the organization's digital process automation efforts. His skills and background make him a multi-faceted resource and asset and he is ready and able to serve whatever need is required. Zach has been involved in an array of businesses with experience spanning from sales to operations to IT. His background began as an entrepreneur working to develop businesses across the area and building communities of people and opportunities that would … Read More