APTONYM

Our approach is based in a framework connecting the four major areas of school management: strategy, program, culture, and brand. By focusing on the elements within each pillar-and linking them to the other pillars with care and intention, we help our clients improve organizational alignment. The result is better positioning, increased capacity, stronger loyalty, greater resiliency, and improved market power... We see that great ideas are often lost on their way to implementation, so we focus on connecting strategy to the words, actions, decisions, and structures that bring it to life. Our approach begins with insightful research and ideation, and then connects with crisp, actionable tactics, clear documentation, and realistic operational planning, program design, and creative support. We don't just tell our clients which road to take, we help them travel... Services for Independent schools and colleges: strategic planning, crisis communications, communications audits, research,..

Also known as: Aptonym LLC

Primary location: Amherst United States