AVANT GARDE

The Core Team was explicit early on that our process should not rehash work already done well by others, should be business-focused, and should lead to concrete implementable ideas that could be taken commercially to scale. A textbook approach to innovation might start with research and a detailed scan of trends in the sector. With this group of senior executives, we fast-forwarded straight to their insights about the ways of working in the industry that once worked but that now were holding us back. In our first meetings with the Core Team we generated a long list of paradigms - conventional ideas and assumptions that are holding us back - and let our imagination run with "what if" scenarios of what could be possible if we could break those paradigms. This early scan led to an initial innovation agenda in June 2021, comprised of four key focus areas. We defined a 100-day timeline that would take the innovation agenda from paradigm busting, to "what if" imagining, to ideation. Our goal..