BLUE SYSTEMS - Key Persons


Christy Hirsch

Job Titles:
  • Head of Business Development - North America

David Bohm

Job Titles:
  • Favorite Writer

Irina Slavina

Job Titles:
  • Head of Legal & Business
Irina is in charge of all things legal, so her two bar admissions come very handy! You will be surprised how many legal issues come up on a daily basis - and having an in-house lawyer address them right away is very helpful. This means, all company contracts are done quickly. Also, as a company Data Protection Officer, Irina is in charge of making sure all customer data is handled properly by the company. Irina is a voting member of the OMF Privacy, Security and Transparency Committee and she meets regularly with other data privacy and security experts to collaborate on data protection issues. Finally, Irina is also in charge of strategic partnerships, as well as marketing, communication, and HR for the US. Prior to joining the company in 2017, Irina served as a GC and COO of an auto-tech hardware / software startup offering drivers after-market head-up display technology all over the world. In her prior life, Irina played competitive badminton and was once ranked No. 10 in the US. Now she competes in every sport imaginable against her very active 12-year old son.

Natalie Nelson

Job Titles:
  • Customer Success Manager
Horseback riding in the mountains of Idaho and Montana, Or anywhere with a beach Current city Sacramento Natalie is a highly skilled Customer Success Manager with expertise in creating a personalized customer experience for each and every customer, building strong relationships to enhance the customer experience. She has 4 years of experience working in Enterprise Rent a Car, where she excelled in their management program and developed her customer service and fleet management skills. She has a passion for going above and beyond for her customers to ensure they have the best possible experience. Outside of work, Natalie enjoys spending time outdoors with her horses and hound dog.

Pierre Bouffort

Job Titles:
  • Head of Product
  • Product Owner
Pierre is an experienced Product Owner and mobility and curb data expert with Blue Systems. He has participated in the integration of Smart Mobility Platform and follow-up with cities across the world, including Los Angeles, New York City, London and San Jose. He is an expert on the technical realities of the MDS, among other data standards, and helped various stakeholders implement the standard at the request of transportation authorities. Pierre also advises DOTs on the best technology solutions to cities' goals and aspirations for urban mobility, and then works with all stakeholders (city officials, mobility operators, infrastructure IoT providers, etc.) on implementing them. His fields of expertise include managing the technical and functional requirements of the company product, coordinating communication between the customers, the sales team and the development team to align product roadmap with the customer request and company strategy.

Sebastien Berthaud - Managing Director

Job Titles:
  • Managing Director

Stephen King

Job Titles:
  • Favorite Author

Steve Brining

Job Titles:
  • Data Product Owner
  • Project Manager for the US Side
Steve Brining is a project manager for the US side of the company business. He leads project check-in meetings with cities and mobility companies to coordinate system implementations and improve customer experience. Steve takes such good care of our US-based cities - customers, that if you are one of them - you probably know Steve's cat's name. He is also a Chair of the Provider Services Working Group at the OMF. Prior to joining Blue Systems, Steve spent 5 years managing IT and the operations center for an EV car sharing fleet based out of Indianapolis. Before this position, Steve worked at a large Indianapolis credit union as a data analyst. Steve is very active in his community, having volunteered for various events and currently serves at the president of his neighborhood association. Part of this role involved advocating for a bus rapid transit line that runs through his neighborhood and working closely with project stakeholders to ensure that the needs of neighbors, pedestrians and transit riders could be accommodated. In his free time, he enjoys exploring the neighboring walkable village and taking in the burgeoning arts scene in the city.

Victoria Vanderlinden - CFO

Job Titles:
  • CFO
Victoria oversees all financial aspects at BlueSystems Smart Mobility. She is in charge of revenue accounting, financial planning and all financial and tax reporting for the company, which keeps her quite busy since we have offices in two states and two counties! Victoria also follows all company transactions closely from initial order to cash. And by the way, she is phenomenally good with numbers - can add several large numbers just by looking at the page on which they are written. After seven years with Big Four audit companies in Europe and California, Victoria joined the Bollore Group in 2018, and has since been a continuous support to the growth of Blue Systems Smart Mobility division. Victoria speaks four languages and has lived in six different European countries before moving to the US seven years ago.