CATEGORY ENTRY POINTS

Category Entry Points (or CEPs) are the reasons, the motivations, the triggers and the occasions when someone considers buying a product in your category. Learn more about CEPs and CEP research... We identify your Category Entry Points through exploratory research and a custom survey, working with you to understand your priority CEPs... Category Entry Points, originally developed by the Ehrenburg Bass Institute, are the cornerstones of Mental Availability (i.e. brand salience). Improving Mental Availability makes your brand more easily come to mind at key purchase decisions and occasions, and is critical for brand growth.

Primary location: Ireland