CONTENT SHIFT

The Content Shift provides step-by-step guidance to developing a search-focused content marketing strategy that prioritizes your audience's interests, needs, and motivations... Throughout The Content Shift book, we provide clear "how-to" information in a conversational manner, along with templates and resources that you can use to apply these methods to your own business. Every chapter has a "checkpoint" with suggested exercises to practice your new content marketing skills. In other words, you can read this book and start improving your content marketing strategy right away... The Content Shift helps you learn how to use data-driven search insights to chart a reliable path forward-something that other content marketing books miss. And it's not hard to do. You just need to shift your mindset away from content marketing fluff and follow the evidence your audience is already providing.

Also known as: The Content Shift