DR. DEBBIE QAQISH

Dr. Debbie Qaqish is the authority on integrated marketing strategies. She gives today's leaders insights into the modern marketing landscape... As Partner and Chief Strategy Officer of The Pedowitz Group (TPG) Dr. Debbie has helped marketing teams drive revenue growth, foster customer centricity and lead digital transformation. With a focus on revenue operations, the customer experience and a personalized, omni-channel marketing mix, Dr. Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as "revenue marketing" in 2011. Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table... Diving into the real-world trials and success stories that shaped her philosophy, Dr. Debbie provides a roadmap for CMOs hoping to earn a spot at the table-and keep it. Her Marketing Operations Maturity (MOM) model has..