KUSHNIR CONSULTING

Fractional CMO is a senior marketing leader joining to build or lead your company's marketing function on a part-time basis. Learn more now!... Fractional CMO makes sense for startups and small businesses while they are growing to the stage when they can justify investment in a full-time CMO. Some organizations state lack of cohesion and limited commitments as the man cons for hiring a Fractional CMO. However, lack of cohesion is more relevant for consultant gigs, while Fractional CMOs dive into their organizations headfirst and gain a holistic understanding from inside. Limited commitment is in fact a strong benefit of Fractional CMO as it allows organizations to get the same knowledge and level of expertise for a more reasonable investment... A Fractional CMO working in close cooperation with the customer support team will boost their performance. Moreover, a CMO will document all marketing procedures and thinking behind. Your organization will keep the marketing backbone even..

Also known as: Fractional CMO