GERARD BUITENDIJK

Bruynzeel kitchens wanted to distinguish itself. Not only from the Dutch luxury kitchen stores, but also from IKEA. In collaboration with a brand strategist, we made a plan to develop a new vision based on the existing brand values. The concept "You Decide" (Jij bepaalt) was the distinctive result. Based on the visual concept, we devised and produced a wide range of targeted campaigns in addition to a TV commercial to keep up with the long lifespan of the concept.

Primary location: Leerdam Netherlands