HAWKFISH

Partnering with a leading public health institution on a social media strategy to inform the public and enrich discussions about covid. As the pandemic took hold in the US, Hawkfish worked with world-renowned public health experts to get important information in front of the right audiences. Using culturally-relevant content and channel-specific executions, our team helped increase the reach of these critical public health messages and boosted engagement by more than 180%, far outpacing other public health institutions... Saving 32% on ad spend using machine learning. Hawkfish's ML team trained our algorithms to make more efficient ad buys by continually looking for optimal media buying strategies. We ran more than 16,000 experiment cycles that helped our clients increase the efficiency of their ad buys - in some cases saving more than 30 cents on every $1.00 spent... Tracking the pandemic's effect on media persuasiveness. Hawkfish's team of data scientists and economists developed a..