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Quality traffic is the goal of every webmaster or internet marketing campaign. It is crucial to ensure tracking of the traffic and referral spam to know which one of the visitors are real. For instance, sometimes, people from your company such as the staff may access your website for different purposes. In this case, they tend to create fake website traffic on Google Analytics, which may not convert to clients. In other cases, hackers can use IP address to create mass spam attacks which not only cause trouble but also steal valuable information such as credit card information... The security of your website as well as that of its client depends on the quality of the anti-spam measures on your site. It is important to use cookies as well as IP address to monitor the traffic coming to your website. It is also important to automate some of the filters present in Google Analytics. Some of these measures can help you keep off some of the stubborn spam attacks as well as another persistent..