JIM'S RECIPE

Jim's Recipe is a brand proudly founded in Malaysia on April 7th 2017. From our earliest emergence in Puchong, Selangor as a newbie in the market to the sudden rise in popularity, we managed to expand our business to 50 outlets in 4 short months and become the hottest sponge cake brand around... On May 20th 2018, we officially opened our first store in Jiangmen, China, marking the first step to our journey of venturing into the Chinese market. Today, we have over 400 stores worldwide and thanks to you guys, our brand is famed for evoking the taste of tradition in cakes... Thanks to "A Bite of China 2" that popularised the idea of "tasting tradition" in food, people have been searching high and low to seek that taste of nostalgia, the taste that remains free of preservatives and the artificial flavourings of commercialisation. And they managed to find that in Jim's Recipe brand. From the beginning, our goal is to ensure that all our products are made from the same recipe, using the..