LUDERE INNOVATION

Build the decision architecture in a way that shows the right choice. We make the best nudges to make people to do the right choices. From kpis to games, from processes to disruptive techonology, all our solutions are built people´s behavior centered. Methodologies, strategy, research, trainning, persuasions schemes, long or short projects, all of them are built through with the tools provided by behavioral economics... The hydration industry is gaining value and has excelent future prospects. In this context, the company has asked Ludere Innovation to delineate new alternative business models, as well as innovation leads, to profit from the upcoming opportunities of this industry. We have conducted in depth research on business models / opportunities to provide information for innovation... Flavored water category has not grown and the market share has been static for a long period. In that context, our client wonders what is the best strategy for this category?