MADMANTOMATHMAN.COM

Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing... Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book... In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.