NEW WAVE WATER - Key Persons


Hector Laya - Founder, President

Job Titles:
  • Co - Founder
  • President
With over 28 years of experience in sales & marketing, Hector has been instrumental in building a customer base for a lot of companies. Before starting New Wave Power in April 2019, Hector was Director of Telesales at Spark Energy and was responsible for end-to-end management of Telesales and Door to Door operations. In the past Hector had worked in a key position for a lot of companies like Direct Energy, CIBT, Windstream Communications, Bargain Network, MCI and played a vital role in the development of these companies. Hector completed his studies from Riverside Military Academy.

Scott Cofran - Founder

Job Titles:
  • Co - Founder
Scott Cofran is a trusted name in the energy industry, with over 10 years of experience in Large commercial to mid market sector, energy and gas sales, with a focus on the client's needs and their budget. He is experienced in all markets, both direct and indirect, power and gas. Before starting New Wave Power in August 2018, Scott was Director of Commercial Sales for Spark Energy and was responsible for nationwide sales and customer acquisition, including end-to-end sales management of commercial clients. In the past Scott also headed Commercial Sales for Direct Energy, Cirro Energy, GeXa Energy and played a key role in the continued development of strategic partnership and client relationships, ensuring flexibility in response to an increasingly demanding marketplace. Scott completed his studies from Stephen F. Austin State University.