NEUROMARKETING.MK

The team of AREL NEUROMARKETING ™ consists of consultants with international work experience in leading market research companies. We produce the neuromarketing studies based on our knowledge of cognitive neuroscience and psychological processes, followed by practical experience in the field of neuromarketing methodologies... AREL NEUROMARKETING™ is a member of the International Neuromarketing Science and Business Association (NMSBA). We operate according to the NMSBA's "Code of ethics" and comply with the international ethical standards for the use of neuroscientific methods in market research... Unlike conventional opinion-driven research tools, neuromarketing focuses on insights gained from consumers' emotions, memory, attention, and motivation, which are essential for understanding the decision-making process.

Also known as: neuromarketing, neuromarketing laboratory