PROFI - Key Persons


Elena Duin-Smirnova - CEO, COO

Job Titles:
  • Chief Operations Officer
  • Managing Partner
Elena has 20 years of experience in Marketing and Research. She is a leader with deep and broad expertise in digital marketing. Elena holds MBA in Marketing and MS in Economics. In PRC she is responsible for new business development.

Kevin Duin - CTO

Job Titles:
  • Chief Technology Officer
Kevin is responsible for software development and the AI department. He brings to the team over 25 years of software development and service engineering. He oversees increasingly sophisticated data modeling and predictive analytics techniques to enhance proprietary infrastructure products and client capabilities.

Maria Alexeichuk

Job Titles:
  • Chief Research Officer
Maria is a research professional with 20 years of experience in qualitative and quantitative studies. With her team, she creates and leads strategic research initiatives designed to provide insight into data and actionable recommendations for client marketing solutions.