RANCHO GUACAMOLE - Key Persons


Gabino Gonzalez

Job Titles:
  • Director of Farming
Gabino has been with the Rancho Guacamole since 2011. For Gabino, agriculture has been a cornerstone of his entire life and it is shines through in everything he does. His practical experience supported by his broad and in-depth knowledge of the production of avocados and lemons are integral to Rancho Guacamole. Gabino oversees all farming and operational functions and plays a key roll in developing farm management programs for Rancho Guacamole.

John Bowden

Job Titles:
  • General Manager
John grew up in the Central Valley of California, and since he was a kid, he has valued the idea of being connected to and caring for the land. He graduated from Cal Poly in 2007 with a double major in Agricultural Business and Fruit Science. After running his own agricultural consulting company, he agreed to take on the management of Rancho Guacamole on full-time basis. John's talent for trees shows in both the business and the beauty of our land.

Steve Bershad - Founder

Job Titles:
  • Founder
Steve is a native Southern Californian. Raised and educated in California, he has a lifelong attachment to the land and spirit of the West. After a successful career in law and investment banking, Steve left Wall Street in 1986 to build Axsys Technologies, a leading long-range infrared optics company. Steve sold his interest in Axsys in 2009, which gave him an opportunity to return to his California roots. He formed Rancho Guacamole LLC, which purchased El Refugio Ranch and Refugio Canyon Ranch, two neighboring farms that had been part of Rancho Nuestra SeƱora del Refugio. Steve recruited General Manager John Bowden to modernize and revitalize the combined properties. Steve's many years of experience in industry, finance, and law and his love of the California coast bring a unique sensibility to the restoration of this historic ranch and growth of the Rancho Guacamole company.