The REEL project provides self-produced VR contents, seeks diversity of VR contents by introducing VR content providers and content creators into the ecosystem, and expands the business area with VR OTT platform and content IP service platform. REEL Coin(Reel) is issued to create and maintain a virtuous cycle structure of the REEL ecosystem, becomes a medium that organically connects content service subjects and content users in the ecosystem, and is used as a means of exchanging value and rewarding within the platform.