RISK IS AN ASSET

Risk is a fact of life. We encounter it everyday, whether we think about it or not. From driving a car to the decisions we make with our money, we are constantly negotiating the range of possibilities from good to bad outcomes. The gap between a "good" outcome and a "bad" outcome is where we find risk. While many typically consider risk a liability, authors and partners at Risked Revenue Energy Associates, Wayne Penello and Andrew Furman have developed a revolutionary approach to hedging called Process Risk Management that transforms commodity price risk into a corporate strategic advantage.