SAN DIEGO BOWL GAME

Since 1978, the DIRECTV Holiday Bowl has played a significant economic role in the success of San Diego's tourism industry. Since its inception in 1978, the San Diego Bowl Game Association has created an impact of more than $1 billion for the region... The DIRECTV Holiday Bowl is a college football bowl game played annually in San Diego. Get Holiday Bowl tickets and learn more.

Also known as: San Diego Bowl Game Association

Primary location: San Diego United States