WALGREEN CO

wag's strategy answers today's media needs: data portability, audience scalability and campaign measureability. It's not just retail media, it's media: we strive to offer the most integrated and open offerings and policies in the marketplace. All of our teams - from insights and sales to client success, execution and measurement - aim to be the easiest and most responsive teams you'll work with... It's working. Our brand partners have seen an increase in average incremental sales lift and ROAS since wag's launch... Our approach to retail media is different. Our flexible, integrated abilities across the open web help brands better leverage our first-party data on the platforms and formats their campaigns need for success.

Also known as: Walgreens Advertising Group