WEARENOX - Key Persons
Renato got his degree in Social Communication, but had his interest drawn to information analysis when he took part in a project during his internship at Fischer America.
Now with more than 20 years in market research, he worked for Ipsos and Research International (currently TNS). Renato managed research projects for a number of different industries, and he believes one can never get enough technology and curiosity.
He's another Flamengo's fan in the Nox team (despite being from Minas Gerais) and enjoys playing the guitar in his spare time. So far, his little daughter still thinks he's good at it!
Job Titles:
- Professor of Communication
Rogério started working in social media before it was cool. It all began in 1991, when he was a doctorate student of Philosophy at the University of Paris IV - Sorbonne, where he was introduced to Michel Authier and Pierre Lévy, creators of some of the first social mapping softwares in history. He worked with Lévi until 2000, researching the Semantic Web. Published a book on digital culture, where he already dealt with the role of algorithms in building the profiles of social network users.
Rogério is a professor of Communication and Semiotics at PUC-SP. He also founded the Collective Intelligence Lab (LInC) and works as a consultant for a number of government agencies, private companies and for the tertiary sector.
To get him to disconnect, try talking about cinema, wine and the latest Flamengo soccer game.
A market research enthusiast, a true curator of information that allows him to generate insights, enhance customer experiences and business results.
Held leadership positions in market research organizations (Nielsen, Gallup, Synovate and Ipsos) with over 20 years dedicated to clients in several business segments.